Preferred Capital


The Assignment: Create all branding for this business equipment financing company. Design, write and coordinate printing production for a “credit card” direct mail campaign. Design and produce myriad additional collateral print pieces. Design/write all employee recruitment material.
The Result: Revenue growth of 300% per year. Direct mail piece initially generated nearly a 3% response rate, and mailings grew to 1 million pieces per quarter.
The Client Said: “Gil came on board with us in the beginning when we had 8 desks in a small office. He and I wrote the direct mail piece that ended up tripling our business for 3 years running. Additionally he came up with the bill-stuffers, a vendor rebate program, employee recruitment materials... everything we needed to keep the place humming.”
-David Murray, President
“We’d run Gil’s ads and the phones would start ringing. He created a proposition that our target-- recent college grads-- couldn’t resist. Our competitors offered dental plans... we offered ski passes and a feeling of freedom. We ended up with 5 locations around the country and 250 new hires in 3 years” -Eric Brown, Personnel Director