Bistro 22 at Squaw Valley


The Assignment: Re-brand this ski resort bar/restaurant... make it feel more iconic, fun and approachable. Get it noticed, but "downplay the glitz.”
The Result: New logo, slogan, back-lit signage, T-shirt design, menu design, business cards, window “etching” graphics. Restaurant sales up 40% vs. prior year. Logowear sales up 800%.
The Client Said: “Logos, signage, T-shirts, stickers, napkins -- you name it... GG Design designed and then produced it. Everything works as a whole, and is distinctive and super-creative. I like that work gets done from the perspective of what makes sense strategically, not just 'what looks good' …Heck, the new T-Shirts are so popular that sales of those practically pay for everything else!"

-Rob Curtis, General Manager